Most graduates have case studies. I have customers.

Co-founder, Code1o1 · Business Operations Intern, Yocket · Mumbai. Looking for management consulting, strategy consulting and decision analytics roles.

14paying clients
~₹2.6Lrevenue generated
₹0spent on ads
Shubham Tanna in a grey suit
01 · Story · six chapters
01 / 06 · Build~₹2.6Lrevenue, from zero

April 2025. I co-founded Code1o1 with Aditya Vaishnav and took it from zero to 14 paying clients and about ₹2.6L in revenue, without spending on ads.

02 / 06 · Sell+308%paid registrations, 81 to 331

About 2,500 cold calls: for college events, at a Jaguar Land Rover showroom, for Code1o1. At Code1o1, about 1% of calls became clients. Every home visit did. Trust converts. Reach doesn't.

03 / 06 · Teach16students, Grade 5 to college

It started in 2023, volunteering with Spark-A-Change, teaching English and maths to underprivileged kids. Two years later, that is why I started Code1o1. Since then: 16 students, Grade 5 to college, about 400 hours, and I still teach 1:1 every week.

04 / 06 · Price~₹18,600revenue per client

I priced 11 courses for parents deciding whether coding classes were worth paying for at all. Revenue came to about ₹18,600 per client, about ₹650 for every hour taught.

05 / 06 · Analyse5–3Reliance over Adani, 10 ESG metrics

I like questions that end in a number someone can act on: which company is the safer ESG bet, what drives a transfer fee, where the ball is in a broadcast frame.

06 / 06 · NextLet's talkManagement consulting · Strategy consulting · Decision analytics

Management consulting, strategy and decision analytics. I've done this at the scale of one business. I want the bigger ones.

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02 · Work

10 projects. Pick a side.

All 10 projects →
10projects5case studies3models2builds and products4in progress

Pricing, strategy, market research and a real business. Problems that end in a decision.

+1 more consulting projects on the Work pageSee all 10 projects →
03 · Experience

Where I've done it.

All experience →
04 · About

Right now, and off the clock.

More about me →

Updated Nov 2026

4 things in progress. Updated monthly.

Building

  • Football winger classificationBuilding
  • Wedding ConciergeBuilding
  • Monte Carlo Portfolio SimulatorTesting
  • Job-portal watcherBuilding

Learning

  • Game theoryReading
  • AI, from the maths upWatching
  • A new chess openingPlaying
  • Jive and bachataDancing
Football
Football

I play regularly and represent the Manchester City Mumbai Supporters Club on panels.

Motorcycles
Motorcycles

I ride, Mumbai traffic permitting.

Cats
Cats

Yes, plural.